Monday 7 July 2008

If you think of a title, lemme know!

I'm becoming even lazier than usual. I should post more often, yeah? Well, I did start college so busy-busy. Anyway, the whole point of this too-late post is, I saw this wonderful print ad in yesterday's newspaper. The article I spotted it in was about how print ads don't necessarily have to be short to make an impact. They just have to be catchy. Boy, is that true! I totally loved the concept of the ad even though it's grim. This ad is by Contract Advertising and it won the Cannes Gold Lion this year. For those of you who don't know, the Cannes Gold Lion awards are to advertising what the Oscars are to movies.


Like I said, grim. But wonderfully done. (If the pic is too small to view, just click on it).

P.S. For those of you who didn't understand the ad *glares at the offender* read the fine print at the bottom. It says "In India, every year 1.1 million unborn baby girls die before they're born. To stop female foeticide, contact the Aadhar Association at 022 - 28885018

The ad is about spreading awareness about female foeticide and jolting the readers' sensibility people! It's not just some sick twisted thing that I fell in love with! Jeez!

4 comments:

ash89 said...

ok this is really creepy! ugh!

I'm becoming even lazier than usual. I should post more often, yeah? Well, I did start college so busy-busy. Anyway, the whole point of this too-late post is, I saw this wonderful print ad in yesterday's newspaper. The article I spotted it in was about how print ads don't necessarily have to be short to make an impact. They just have to be catchy. Boy, is that true! I totally loved the concept of the ad even though it's grim. This ad is by Contract Advertising and it won the Cannes Gold Lion this year. For those of you who don't know, the Cannes Gold Lion awards are to advertising what the Oscars are to movies.


Like I said, grim. But wonderfully done. (If the pic is too small to view, just click on it).

P.S. For those of you who didn't understand the ad *glares at the offender* read the fine print at the bottom. It says "In India, every year 1.1 million unborn baby girls die before they're born. To stop female foeticide, contact the Aadhar Association at 022 - 28885018

The ad is about spreading awareness about female foeticide and jolting the readers' sensibility people! It's not just some sick twisted thing that I fell in love with! Jeez!

Parinita said...

Yeah creepy words but nice concept to jolt the reader don't you think?

I'm becoming even lazier than usual. I should post more often, yeah? Well, I did start college so busy-busy. Anyway, the whole point of this too-late post is, I saw this wonderful print ad in yesterday's newspaper. The article I spotted it in was about how print ads don't necessarily have to be short to make an impact. They just have to be catchy. Boy, is that true! I totally loved the concept of the ad even though it's grim. This ad is by Contract Advertising and it won the Cannes Gold Lion this year. For those of you who don't know, the Cannes Gold Lion awards are to advertising what the Oscars are to movies.


Like I said, grim. But wonderfully done. (If the pic is too small to view, just click on it).

P.S. For those of you who didn't understand the ad *glares at the offender* read the fine print at the bottom. It says "In India, every year 1.1 million unborn baby girls die before they're born. To stop female foeticide, contact the Aadhar Association at 022 - 28885018

The ad is about spreading awareness about female foeticide and jolting the readers' sensibility people! It's not just some sick twisted thing that I fell in love with! Jeez!

Tanuj Lakhina said...

Well I was reading the first point in the ad but then I creeped out?(like freaked out but with creepiness! Lol)
Interesting idea but the ad cost depends upon how many inches you reserve for yourself,higher the height and width,the more you pay.

I'm becoming even lazier than usual. I should post more often, yeah? Well, I did start college so busy-busy. Anyway, the whole point of this too-late post is, I saw this wonderful print ad in yesterday's newspaper. The article I spotted it in was about how print ads don't necessarily have to be short to make an impact. They just have to be catchy. Boy, is that true! I totally loved the concept of the ad even though it's grim. This ad is by Contract Advertising and it won the Cannes Gold Lion this year. For those of you who don't know, the Cannes Gold Lion awards are to advertising what the Oscars are to movies.


Like I said, grim. But wonderfully done. (If the pic is too small to view, just click on it).

P.S. For those of you who didn't understand the ad *glares at the offender* read the fine print at the bottom. It says "In India, every year 1.1 million unborn baby girls die before they're born. To stop female foeticide, contact the Aadhar Association at 022 - 28885018

The ad is about spreading awareness about female foeticide and jolting the readers' sensibility people! It's not just some sick twisted thing that I fell in love with! Jeez!

Tanuj Lakhina said...

Now with further reading of the ad and magnifying,I have understood the true meaning of it and I think its a wonderful concept and idea,very innovative indeed.Good find.Which newspaper by the way?

I'm becoming even lazier than usual. I should post more often, yeah? Well, I did start college so busy-busy. Anyway, the whole point of this too-late post is, I saw this wonderful print ad in yesterday's newspaper. The article I spotted it in was about how print ads don't necessarily have to be short to make an impact. They just have to be catchy. Boy, is that true! I totally loved the concept of the ad even though it's grim. This ad is by Contract Advertising and it won the Cannes Gold Lion this year. For those of you who don't know, the Cannes Gold Lion awards are to advertising what the Oscars are to movies.


Like I said, grim. But wonderfully done. (If the pic is too small to view, just click on it).

P.S. For those of you who didn't understand the ad *glares at the offender* read the fine print at the bottom. It says "In India, every year 1.1 million unborn baby girls die before they're born. To stop female foeticide, contact the Aadhar Association at 022 - 28885018

The ad is about spreading awareness about female foeticide and jolting the readers' sensibility people! It's not just some sick twisted thing that I fell in love with! Jeez!