Thursday 30 October 2008

Ad-Mad

While coming home today, I saw a poster in the local train which made me smile at the creator's imagination. It said "Instead of reading this, shouldn't you be checking under your seat for any unattended baggage?", and was sponsored by Idea. In the wake of these bomb blasts that are becoming alarmingly regular in the country, I thought that the company displayed an incredibly creative conscience. And I did check under my seat too. So hey, it's effective as well.

2 comments:

Tanuj Lakhina said...

Interesting idea and concept indeed.
Check this ad,somewhat same.
http://adsoftheworld.com/media/dm/road_safety_awareness_made_you_look

While coming home today, I saw a poster in the local train which made me smile at the creator's imagination. It said "Instead of reading this, shouldn't you be checking under your seat for any unattended baggage?", and was sponsored by Idea. In the wake of these bomb blasts that are becoming alarmingly regular in the country, I thought that the company displayed an incredibly creative conscience. And I did check under my seat too. So hey, it's effective as well.

Parinita said...

Yup. And on Mumbai locals too. Truly inspired.

While coming home today, I saw a poster in the local train which made me smile at the creator's imagination. It said "Instead of reading this, shouldn't you be checking under your seat for any unattended baggage?", and was sponsored by Idea. In the wake of these bomb blasts that are becoming alarmingly regular in the country, I thought that the company displayed an incredibly creative conscience. And I did check under my seat too. So hey, it's effective as well.